About Get into Advertising Get into Advertising offers vocational training for people who want to work in advertising, marketing or media communications. About the Workshops Get into Advertising is all about getting into advertising and is for anyone who wants to work in advertising, marketing or media. Whether you want to be an account handler, planner or creative – this workshop will tell you what you need to know to get started. You'll receive help and advice on all aspects of the advertising industry including information about completing application forms and finding work experience. You'll also receive invaluable advice on what is probably the most important document you will ever have to write - your CV. Get into Copywriting/Art Direction is for anyone wanting to work as a copywriter or art director - whether it's to work on your own, as part of a creative team or because you need to be able to write copy as part of your job. If you have dreamed of working as a copywriter or art director, this workshop will give you direction and the opportunity to find out if you've got what it takes. The Book Day is designed to give you a chance to work on briefs and help you build a portfolio of work. You'll find it useful whether you're a complete beginner or already in a creative team. The one-day workshops are held in central London at a London University address, close to Euston, King's Cross and St Pancras stations. You will benefit from these workshops if you: want to work in advertising but don't know where to start think you want to work in advertising, media or marketing communications want to find work experience or a placement in an ad agency wish to make a career move want to plan ahead for your future career wish to know how to apply for agency jobs want to know about the kind of work you could do want to work as a copywriter, art director or in a creative team want to work in account handling, planning, media or production plan to apply for graduate training need to start a CV or learn how to improve the one you have want to find a creative partner want to know how to build a portfolio of work want to try your hand at coming up with ideas want industry contacts would like an overview of the business need to know if it's the right career for you Check out the feedback - you will see that the workshops are designed to help you even if you have no previous knowledge or experience of advertising. About Ad Agencies The top twenty ad agencies (Source: Campaign, 18/3/2011, data supplied by Nielsen) 1. Abbott Mead Vickers BBDO 2. McCann Erickson 3. Rainey Kelly Campbell Roalfe/Y&R 4. Leo Burnett 5. DLKW Lowe 6. M&C Saatchi 7. Euro RSCG London 8. CHI & Partners 9. JWT London 10. Ogilvy & Mather Advertising 11. WCRS&Co 12. Saatchi & Saatchi 13. Mother London 14. Bartle Bogle Hegarty 15. The Red Brick Road 16. Publicis 17. TBWA\London 18. Grey London 19. VCCP 20. Fallon London About Andrea Neidle Andrea brings to the workshops nearly twenty years of teaching expertise coupled with her many years of experience as an advertising copywriter. Her career has included the creation of ads for many of today's leading brands, including the well known ad campaign for Cadbury's Milk Tray which she dreamed up when she was a junior copywriter. She is an acknowledged expert in her field and used her insight into the world of advertising to write what has been called the students' advertising bible, How to Get into Advertising. A qualified teacher, she has an MA in Higher & Professional Education from the Institute of Education, University of London. As a visiting lecturer she has given talks at a number of universities including Warwick, Leeds, Kingston, Hertfordshire, Bucks & Chiltern, Manchester Met and the University of the Arts. For many years Andrea was the course leader of the well known Watford advertising course. She taught many of today's top creative teams, account managers, planners and agency directors. And, of course, she has helped many students take their first step towards a successful career in advertising. Email Andrea if you have any questions about the workshops.