About Get into Advertising Get into Advertising is a new kind of vocational training for people who want to work in advertising, marketing or media communications. I understand how difficult it is to find a job in advertising, how frustrating it is to be told that in order to get work experience you need to have had work experience and how disappointing it is to be rejected for graduate training. If you want to work in advertising – whether you're just starting out or wanting to improve your copywriting skills – my workshops will give you the confidence to apply for the jobs you want and the information you need to help you get them. About Andrea Neidle Andrea brings to the workshops nearly twenty years of teaching expertise coupled with her many years of experience as an advertising copywriter. Her career has included the creation of ads for many of today's leading brands, including the well known ad campaign for Cadbury's Milk Tray which she dreamed up when she was a junior copywriter. She is an acknowledged expert in her field and used her insight into the world of advertising to write what has been called the students' advertising bible, How to Get into Advertising. A qualified teacher, she has an MA in Higher & Professional Education from the Institute of Education, University of London. Until recently, Andrea was the course leader of the well known Watford advertising course. She has taught many of today's top creative teams, account managers, planners and agency directors. And, of course, she has helped many students take their first step towards a successful career in advertising. About the Workshops The one-day workshops are held in a University of London college in the heart of Bloomsbury (WC1), close to a number of tube stations, mainline rail stations and bus routes. Get into Advertising gives help and advice on all aspects of the advertising industry and also help with applications, CVs and finding work experience. Get into Copywriting/Art Direction offers workshops in creative skills for anyone wanting to work as a copywriter or an art director. You will benefit from these workshops if you: want to work in advertising but don't know where to start think you want to work in advertising, media or marketing communications want to find work experience or a placement in an ad agency wish to make a career move want to plan ahead for your future career wish to know how to apply for agency jobs want to know about the kind of work you could do want to work as a copywriter, art director or in a creative team want to work in account handling, planning, media or production plan to apply for graduate training need to start a CV or learn how to improve the one you have want to find a creative partner want to know how to build a portfolio of work want to try your hand at coming up with ideas want industry contacts would like an overview of the business need to know if it's the right career for you About Ad Agencies The top twenty ad agencies (Source: Campaign 2008) 1. Abbott Mead Vickers BBDO 2. McCann Erickson Advertising 3. M&C Saatchi 4. Bartle Bogle Hegarty 5. JWT London 6. WCRS 7. Rainey Kelly Campbell Roalfe/Y&R 8. Euro RSCG London 9. Publicis 10. DDB London 11. Leo Burnett 12. Ogilvy Group 13. Delaney Lund Knox Warren & Partners 14. Saatchi & Saatchi 15. TBWA\London 16. Grey Worldwide 17. Fallon London 18. CHI & Partners 19. Mother 20. Lowe Find out more about Get into Advertising here. Download a workshop application form here. Email Andrea if you have any questions about getting into advertising.