Copywriting & Art Direction Workshop: Sunday 11 March The Get into Advertising copywriting and art direction workshop will help you find out if you've got what it takes to work as a creative. how to get ideas how to create ads your portfolio and what to put in it brainstorming how to find a creative partner work placements how to get work experience understanding your audience what makes a good ad headlines and straplines writing copy presentation skills the creative brief practical work feedback If you want to work as a copywriter or art director you'll need to show examples of your work when you are looking for a work placement or a job. This is called a 'portfolio' or a 'book' and is normally an essential requirement if you want to work as a creative in an ad agency. My one day workshop will help you make a start on a portfolio of work. Throughout the day you'll work with different people on a number of creative briefs. A copywriter and art director work together as a team. This way, you might also find a partner to work with in the future. At the workshop you'll be able to work on advertising briefs, practise writing and desiging ads, ask questions, share experiences and receive feedback on your work. Workshop groups are normally restricted to around eight people. That way you get the chance to work with everyone in the room. By the end of the day you'll have some ads you can put in your 'book' and you'll also have a good idea of what you need to do in order to succeed. "We think this workshop would be suitable to anyone wanting to break into the advertising industry, whether they are already in a team or still looking for a partner." Dan & Matthew, Creative Team See the copywriting and art direction workshop programme here. Apply here. Get into Advertising Book Day: Sunday 15 April This day is for you if you want to build a portfolio of work or improve on your existing book whether you're just starting out, already in a team or looking for a creative partner. Work on different creative briefs Find a creative partner Create ad campaigns Practise writing copy Develop a book of work Receive feedback If you want to practise creating ads and get feedback on your work, this day is for you. You'll work with different people on ad campaigns throughout the day - really useful if you're looking for a copywriter or art director partner. Before you make your mind up, have a look at the feedback page and the email below. "After a few placements, we finally got our break at Mother - a much bigger break than we ever expected ... it gave us two awards at the British Television Advertising Awards. Thank you for your help and support during the workshop!" Creative Team, Mother See the Book Day programme here. Apply here. Advertising can be an exciting, challenging and rewarding career. My workshops will give you the information you need to help you get started.