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Get into Copywriting & Art Direction: Sunday 8 February 2009

"We think this workshop would be suitable to anyone wanting to break into the advertising industry, whether they are already in a team or still looking for a partner."
Dan & Matthew, Creative Team
What does a copywriter actually do? Ask most people what a copywriter does and you'll get some strange answers. Someone once said to me, "Don't you get tired copying all that writing?" Another misconception is that it is something to do with law, as in copyright. Yet another is that copywriters spend a long time writing. In fact, most of our time is spent in coming up with ideas. Writing the words - 'the copy' - is the easy bit!
An art director 'directs' how the ads should look. You will need to have a good understanding of layout and design but you don't necessarily need to have great drawing skills. It's enough to be able to convey the idea on paper with a quick sketch. These are called 'roughs', 'scamps' or 'concepts.'
The art director and copywriter work together as a team. So, if you're looking for a job as a copywriter or art director you will need to find a creative partner. You will also need to be able to show examples of your work when you are looking for a work placement or a job. This is called a 'portfolio' or a 'book' and is an essential requirement if you want to work as a creative in an ad agency.
This is where the workshops come in.
The Get into Advertising copywriting and art direction workshop will help you find out if you've got what it takes to work as a creative and will provide you with the information you need to compile a portfolio of work. With luck, you might also find a partner. By the end of the day you will have some ads you can put in your 'book' and you will have a good idea of what you need to do in order to succeed.
Workshop groups are restricted to around eight people - the idea being that by the end of the day you will have worked with everyone in the room! You'll be able to ask questions, share experiences and receive feedback on your work.
The workshop in copywriting and art direction will include the following topics:
how to get ideas and create adshow to find work your portfolio brainstormingad campaignshow to find a partnerwork placementsgood and bad ads headlinesstraplines writing copy presentation skillsthe creative brief practical work feedback
See the creative workshop programme here.
Read feedback from a creative team here.
Apply here.
Feedback from a creative team who attended a workshop in April 2006
"After doing a few placements, we finally got our break at Mother. In fact, it was a much bigger break than we ever expected. And it gave us two awards at the BTAA (British Television Advertising Awards) this year. Thank you for your help and support during the workshop!"
Email, May 2008
Get into Advertising Book Day: New date to be posted soon
If you want to practise creating ads and get feedback on your work, this day is for you - whether you're already in a team or looking for a creative partner. You'll be working with different people on various campaigns throughout the day - ideal if you're looking for a copywriter or art director. This day is designed for anyone who wants to build a portfolio of work or improve on their existing book.
A day for aspiring copywriters and art directors
Work on different creative briefs throughout the day
Meet others who want to work in creative teams
Find a creative partner
Create ad campaigns and write copy
Receive feedback from an experienced practitioner
Build a book of work that will help you get a job
See a sample Book Day programme here.
This workshop is now full. New date to be posted soon.
Advertising can be an exciting, challenging and rewarding career.
My workshops will give you the information you need to help you get started.
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| | Apply before 31 Dec and save 10%! | © Andrea Neidle 2008 | |
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